Sierra Club Begins New Showbiz Initiative: Employs Hollywood Publicist To Enlist Stars

Deadline team member Anthony D’Alessandro files this report: EXCLUSIVE: Deadline has found that Melissa Sun, Vice president of Stan Rosenfield and Affiliates, is going to be getting into a brand new position in the Sierra Club where spend be connecting in the entertainment industry using the national environment group.Her new role may be the Sierra Clubs Senior Strategist for Entertainment Relations, located in La. Sun is assigned with creating significant possibilities for celebs to assist Sierra Clubprotect climate,drinking water and open spaces.The audience wants stars to helppressure the Obama Administrationto reject granting a permit for any 1,700-mile oil pipeline running from Canada towards the Gulf in addition to push the Environment Protection Agency to limit the conventional on mercury pollutants especially from coal plants.Sun was courted through the Sierra Club to produce its new entertainment branding and strategy initiative, based on Sierra Club Executive Director Michael Brune, who told Deadline: Melissa caught our eye together with her background, making her an individual we're able to not do without.She knows the way the entertainment industry works and it has an interest to locate individuals who might help the Sierra Club in developing projects, campaigns and methods. As Sun told Deadline, “I have always attempted my better to consume a eco-friendly lifestyle and that i understand this great chance with Sierra Club in an effort to hand back towards the atmosphere. And when it does not reduce my own carbon footprint, I have no idea what's going to.” Sun has labored with SRA since 2005 rising with the ranks from assistant to Vice president, handling such clients as Helen Mirren and Danny DeVito, afterexperience like a broadcast journalist at KNBC-TV and KSBW-TV in Northern California. SRA clients like DeVito have doneSierra Club PSAs, similar to this anti-Climatic Change campaign in which the actor made an appearance using the cast of their Always Sunny In Philadelphia.